An out-of-town landscape lighting company approached us for help to educate local residents about their unique expertise in outdoor lighting.

We used a combination of print and digital exposure with promotion on social media. We produced a set of three search engine optimized long-format stories and published them on the Carmel Monthly website. We also published one story in the Carmel and Zionsville print magazines.

Print magazine articles were exposed to 60,000 Carmel and Zionsville residents.

The digital article appears on the first page of Google search results for a very competitive industry search term: “outdoor lighting near me”.

All three articles have been showing up on top of the search engine results page when a person searches for the company name. Over the seven months’ time period, the articles generated 48,795 impressions in organic search results. In addition to that, 1,900 people were reached organically on Facebook via a post on theCarmel Monthly Facebook page.

The company successfully acquired new clients, gained valuable exposure on the first page of Google for very competitive industry search term and the stories will remain on top of SERP when people search for their business name.