Project name
Indiana Ballet Conservatory
  • Content Creation
    • Local PR
    • Video production
    • Print Advertising
  • Content Marketing

We were hired to promote 2019 performance of Nutcracker ballet. We wrote an article and a print ad about the show and Indiana Ballet Conservatory and published it on Carmel Monthly and Zionsville Monthly Magazines. We produced a video and posted it on Carmel Monthly Facebook page

Our post reached organically 5,200 people and generated 587 clicks and 265 shares

The print article and the ad were exposed to over 60,000 local residents. As a result, the show was sold out well in advance of the performance dates.

I truly enjoy working with Collective Publishing. Over the years Indiana Ballet Conservatory had received an overwhelming positive response on all published articles in Carmel Monthly and Zionsville Monthly magazines in print and online. The magazines have an outstanding reputation in Carmel and Zionsville communities. They are also an online influencer with a loyal following on Social Media. This partnership has been all around successful for us as a nonprofit organization operating on a modest budget.

Alyona Yakovleva-Randall
IBC Artistic Director